Your Trusted Accountant in Grand Rapids, MI
NexGen Accounting provides bookkeeping, advisory, and fractional CFO services to Grand Rapids businesses. Cloud-based financial clarity for West Michigan's growing brewery, restaurant, contractor, and manufacturing community.
Meet Your Accountants
Real People. Real Expertise. Real Results for Grand Rapids.
When you work with NexGen, you get a dedicated accounting team that knows your name, your business, and your goals. Not a call center. Not a chatbot. Actual accountants who care.
Natalie Bruns, CPA, MBA
Co-Founder & Managing Partner
With deep expertise in restaurant and nonprofit accounting, Natalie brings hands-on experience helping Grand Rapids businesses streamline operations, reduce costs, and build financial confidence. She leads client strategy and ensures every NexGen client gets the attention they deserve.
Wyatt Wilcoxon
Co-Founder & Operations Partner
Wyatt specializes in contractor and service business accounting, bringing deep knowledge of job costing, payroll complexity, and cash flow management to Grand Rapids trade businesses. He drives NexGen's operations and ensures every client's books are airtight.
Want to talk to us directly?
Our Services
What Your Grand Rapids Accountant Can Do For You
NexGen Accounting is the affordable, expert accountant for Grand Rapids small businesses. 100% cloud-based, so we work on your schedule, not the other way around.
Monthly Bookkeeping
Accurate, timely bookkeeping for your Grand Rapids business. We reconcile accounts, categorize transactions, and close your books fast so you always know where you stand.
Accounting Advisory
Go beyond the numbers. Our accounting advisory service gives Grand Rapids business owners monthly strategy calls, budget vs. actual analysis, and actionable insights to drive profitability.
Fractional CFO
Need executive-level financial leadership? Our fractional CFO service gives Grand Rapids businesses C-suite strategy (financial modeling, investor relations, and growth planning) at a fraction of the cost.
Tax-Ready Financials
We keep your books clean and organized year-round so tax season is stress-free. Your CPA will thank you.
Cash Flow Management
We track every dollar in and out of your Grand Rapids business, forecast upcoming gaps, and help you make smart cash decisions before problems arise.
Payroll & Compliance
From payroll processing to 1099 reporting, we handle the compliance headaches so you can focus on running your business.
Industry Expertise
A Grand Rapids Accountant Who Knows Your Industry
Not every accountant understands your industry. NexGen specializes in working with contractors, restaurants, and nonprofits in the Grand Rapids area. Our accountants know the unique financial challenges your business faces.
Manufacturing
Restaurants & Food Service
Contractors & Trades
Brewing & Beverage
Nonprofits & Foundations
Healthcare Practices
Technology Startups
Retail & E-commerce
How It Works
Getting Started Is Simple
We've made switching to NexGen as easy as possible. Most Grand Rapids businesses are fully onboarded and running within 2 weeks.
Free Consultation
We learn about your business, your pain points, and your goals. No pressure, no obligation. Just an honest conversation about whether we're the right fit.
Custom Onboarding
We assess your books, clean up any backlog, set up your cloud accounting system, and establish processes tailored to your business.
Ongoing Partnership
Monthly bookkeeping, regular reporting, and proactive advisory. We don't just crunch numbers. We help you understand them and make better decisions.
Why Grand Rapids Businesses Choose NexGen
Finding the right accountant in Grand Rapids can be overwhelming. NexGen makes it simple. Here's what sets us apart from traditional CPA firms.
What You Get with NexGen
- A dedicated accountant who knows your business by name
- Monthly financial reports you can actually understand
- Proactive advice, not just year-end surprises
- Transparent, flat-rate pricing. No hourly billing
- Cloud-based access to your financials 24/7
- Industry expertise in your specific field
What You're Getting Away From
- xWaiting weeks to hear back from your CPA
- xConfusing financial reports full of jargon
- xSurprise bills and hourly charges that add up
- xFiling extensions because books aren't ready
- xDoing your own bookkeeping at midnight
- xGeneric advice from someone who doesn't know your industry
Local Knowledge
We Know Grand Rapids. We Know Your Business.
Grand Rapids has emerged as one of the Midwest's most exciting business cities, with a thriving craft brewery and restaurant scene, strong manufacturing base, and growing tech community. West Michigan's entrepreneurial spirit drives innovation across industries, and local business owners need financial partners who match that ambition. NexGen Accounting delivers cloud-based financial expertise that helps Grand Rapids businesses grow intelligently.
Grand Rapids Neighborhoods We Serve
Nearby Areas We Serve
Ready for a Better Accountant in Grand Rapids?
Schedule a free consultation with a NexGen accountant and find out how we can help your Grand Rapids business thrive. No commitment, no pressure. Just clarity.
Or email us at hello@nexgenllc.co
Questions? Talk to Wyatt directly.
I'm happy to chat about your Grand Rapids business and see if NexGen is the right fit. No sales pitch, just an honest conversation.